What is Heavy culture? It’s daring. It’s the man or woman you want to be. It’s the man or woman you want to be with. It’s supposed to be edgy. It’s supposed to challenge you the way you think. It’s a life of expression through music, art, and culture. It’s a celebration of “staying dangerous”. It’s about living an amplified life.
With a heavy roster of influencers, and access to concerts, festivals, event tickets, artists, and creative media resources, Heavy is able to offer personal experiences, unlike other any other brand in the world. This allows Heavy to connect as a lifestyle people live each and every day.
Heavy works with non-profits like the T.J. Martell Foundation and MusiCares. For every apparel purchase made, Heavy will donate $1 ($0.50 each) to the charities.
T.J. Martell Foundation
The T.J. Martell Foundation is the music industry’s leading foundation funding innovative medical research focused on finding treatments and cures for cancer. The Foundation sources and supports early-stage translational research projects which otherwise might not be funded.
The Recording Academy’s charity MusiCares provides a safety net of critical assistance for music people in times of need. MusiCares’ services and resources cover a wide range of financial, medical, and personal emergencies, and each case is treated with integrity and confidentiality. MusiCares also focuses the resources and attention of the music industry on human service issues that directly impact the health and welfare of the music community.
Music Saves Lives
Additionally, Heavy works to support Music Saves Lives through events to raise awareness and donations for the organization. Music Saves Lives mission is to educate about life-saving community action through music and entertainment. Simple actions like organizing a blood drive, donating blood regularly, and registering for the national marrow program to save those with leukemia and other blood disorders, greatly impact those in need, and strengthen the community of care. Truly, saving lives has never sounded so good.
The Heavy Lifestyle encompasses much more than heavy music and rock culture. It’s the expression of passion; an attitude toward life itself. It’s all about amplifying experiences, and pushing the limits of what’s possible.
Sex, Drugs, and the Rock n’ Roll attitude has permeated society. From movies, fashion, and sports, to the impact it has on artists of other music genres, and the music created, the rock lifestyle is heavily celebrated and embraced. As kids, we played a game with our parents. We would hide the vinyl, tapes, cds, and magazines of our favorite bands and artists, while our disapproving parents would confiscate them, only to have us swipe them back when they weren’t paying attention. This game of elusiveness only enhanced the reverence we developed for this culture.
Though inspired by heavy music and rock culture, the “Heavy Lifestyle” itself encompasses much more. It’s the expression of passion; an attitude toward life itself. It’s all about amplifying experiences, and pushing the limits of what’s possible.
So when you face each day, there’s really only one question to ask; “Do you Get Heavy?”.